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電通グループ、ラジオ広告半額に AIコピーライター活用
テキスト生成
更新日2024.10.16
生成AI女子あいちゃん
電通グループはラジオ広告を従来の半額程度で作成できるサービスを15日に始める。コピーライターに独自の人工知能（AI）を活用し、15〜60秒程度の音声広告の原稿をつくる。制作期間を短縮して人件費などの費用を抑える。拡大するラジオなどの音声広告の需要を取り込む。独自AIは米オープンAIのChat（チャット）GPTを基に調整した。電通グループのコピーライターによる約1万作品に加え、「どんな商材に対し
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